Your own app2 min read
Publish your app as a business or as yourself
D-U-N-S number or not: what changes on the App Store and Google Play, so you can pick the right one.

Both work with Nobex. The choice decides whose name the stores show, and how long Google takes.
| As a business | As yourself | |
|---|---|---|
| You need | D-U-N-S number, legal business name, a website on your own domain | A photo ID, and a real Android phone once for Google |
| Seller name in the stores | Your business | Your legal name (Google also shows your country and developer email) |
| Apple | $99 a year | $99 a year |
| $25 once | $25 once | |
| Before going public on Google | Nothing extra | A test with 12 people for 14 days, then Google’s review. Plan about 3 extra weeks. |
Which one should I pick?
- A registered business with a D-U-N-S number: pick business.
- A registered business without one: a D-U-N-S number is free from Dun & Bradstreet, and can take a few days to a few weeks. If you can wait, get it.
- Not a business, or you want to start now: pick yourself.
- Already have developer accounts: pick the type they are.
Changing later
On Google Play a personal account can switch to a business account later, with a D-U-N-S number and a verified website. A business account cannot go back to personal.
Keep reading
Set up your radio station app, step by stepWhat to do after you order your own app: the checklist, what each step needs, and a short guide with screenshots for every step.Create your App Store Connect API keyJoin the Apple Developer Program, create an API key, and upload it. We never need your Apple password or your SMS codes.Create your app in App Store ConnectThe one Apple step only you can do. It takes a minute: press New App and copy the values from your checklist.Open a Google Play account and invite NobexOpen your developer account, invite the Nobex publishing account, and give us your Account ID.Create your app in Play Console and upload the first fileCreate the app with the package name we give you, and upload the first file. After that, we upload every version for you.Google Play’s 14-day test with 12 testersPersonal accounts only: what Google asks for before your app can go public, and how not to restart the clock.
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