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Your own app2 min read

Publish your app as a business or as yourself

D-U-N-S number or not: what changes on the App Store and Google Play, so you can pick the right one.

The checklist step with the two choices, as a business or as yourself

Both work with Nobex. The choice decides whose name the stores show, and how long Google takes.

As a businessAs yourself
You needD-U-N-S number, legal business name, a website on your own domainA photo ID, and a real Android phone once for Google
Seller name in the storesYour businessYour legal name (Google also shows your country and developer email)
Apple$99 a year$99 a year
Google$25 once$25 once
Before going public on GoogleNothing extraA test with 12 people for 14 days, then Google’s review. Plan about 3 extra weeks.

Which one should I pick?

  • A registered business with a D-U-N-S number: pick business.
  • A registered business without one: a D-U-N-S number is free from Dun & Bradstreet, and can take a few days to a few weeks. If you can wait, get it.
  • Not a business, or you want to start now: pick yourself.
  • Already have developer accounts: pick the type they are.

Changing later

On Google Play a personal account can switch to a business account later, with a D-U-N-S number and a verified website. A business account cannot go back to personal.

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